Food packaging influences how we perceive tastiness

A new study from the UK has found that biscuits seem tastier when they come in fancy packaging.

The biscuits that were given with their packaging scored significantly higher overall, and were perceived to taste better than their wrapper-less counterparts.

Read the article: Tastiness All in the Eye of the Biscuit-Holder



Lovely Package

Admittedly, this is a design blog, so expect to see lots of “just eyecandy” entries – but once in awhile, you find a few pieces that cleverly combine form and function (and recycle-ability).

lovely-package-job-hunting-club1-e1333171369648 lovely-package-mud1-e1338950472856 lovely-package-otilia-erdelyi1-e1343972180246 lovely-package-yonatan-sheinker5-e1330223062526 lovley-package-lockhart-tennessee-whiskey1