Food packaging influences how we perceive tastiness

A new study from the UK has found that biscuits seem tastier when they come in fancy packaging.

The biscuits that were given with their packaging scored significantly higher overall, and were perceived to taste better than their wrapper-less counterparts.

Read the article: Tastiness All in the Eye of the Biscuit-Holder

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Admittedly, this is a design blog, so expect to see lots of “just eyecandy” entries – but once in awhile, you find a few pieces that cleverly combine form and function (and recycle-ability).

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