What stops users doing what you want them to?

This is quite clever – a simple way of looking at user behaviour and the factors that influence it:

[Fogg’s] Behavior Model shows that three elements must converge at the same moment for a behavior to occur: MotivationAbility, and Trigger. When a behavior does not occur, at least one of those three elements is missing.

Read more: BJ Fogg’s Behavior Model

Fogg’s Behaviour Model (FBM) is a work-in-progress study and discussion in human behaviour online. Dr. Fogg, the guy working on it, researches and experiments on how the computer medium can influence people’s thoughts and behaviours. Interesting, huh?

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How to create a social media addict

“Frequently, social media platforms don’t provide the psychological incentives and rewards that encourage users to revisit, contribute knowledge, and thus cultivate the strength and relevance of the online community.”

How a user gets from n00b to pro in an online community:

OnlineCommunity

Tl;dr – Answer the questions in the flowchart to appeal to that type of visitor.

Source: How to create active online communities (Australian Psychological Society)