Could better sites make people better?

An interesting perspective on whether bad UX contributes to ego depletion:


But even if we can justify consuming our user’s cognitive resources while they’re using our product, what about our marketing? Can we honestly believe that our “content marketing” is a good use of their resources? “Yes, because it adds value.” we tell ourselves. But what does that even mean? Can we honestly say that “engaging with our brand” is a healthy, ethical use of their scarce, precious, limited cognitive resources? “Yes, because our content is useful.”


And that’s all awesome and fabulous and social and 3.0ish except for one, small, inconvenient fact: zero sum. What you consume here, you take from there. Not just their attention, not just their time, but their ability to be the person they are when they are at their best. When they have ample cognitive resources. When they can think, solve-problems, and exercise self-control. When they can create, make connections, and stay focused.

Could simply making better websites make the world a better place, one more-satisfied user at a time?

via @lordmortis

Making heaps of decisions makes you tired

Have you heard of decision fatigue?

It’s the tiredness you feel after having to make many choices over a short period of time. I guess the anxiety of choice eventually wears you out, making you less able to assess risk vs reward, and more prone to making impulse decisions.

For the more psych-nerdy among us, this is part of a bigger phenomenon known as ego depletion – the idea that willpower is a finite resource that needs to be recharged.

Get learned, Pepe:

So what about this in the context of UX – how can we strike a good balance between offering information and choice, and not overwhelming people to the point of fatigue?