Making heaps of decisions makes you tired

Have you heard of decision fatigue?

It’s the tiredness you feel after having to make many choices over a short period of time. I guess the anxiety of choice eventually wears you out, making you less able to assess risk vs reward, and more prone to making impulse decisions.

For the more psych-nerdy among us, this is part of a bigger phenomenon known as ego depletion – the idea that willpower is a finite resource that needs to be recharged.

Get learned, Pepe:

So what about this in the context of UX – how can we strike a good balance between offering information and choice, and not overwhelming people to the point of fatigue?

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