Have you heard of decision fatigue?
It’s the tiredness you feel after having to make many choices over a short period of time. I guess the anxiety of choice eventually wears you out, making you less able to assess risk vs reward, and more prone to making impulse decisions.
For the more psych-nerdy among us, this is part of a bigger phenomenon known as ego depletion – the idea that willpower is a finite resource that needs to be recharged.
Get learned, Pepe:
- Do You Suffer From Decision Fatigue? (NYTimes.com, 17 Aug 2011)
- Decision fatigue (Wiki)
- Ego depletion (Wiki)
So what about this in the context of UX – how can we strike a good balance between offering information and choice, and not overwhelming people to the point of fatigue?