The ROI of User Experience

Great video by the author of the article featured in a previous post.

Exciting take-aways:

  • Up to 15% of all projects are “abandoned because they are hopelessly inadequate”.
  • Programmers spend 50% of their time on rework that is avoidable.
  • Fixing an error after development is completed costs 100x that of fixing it before.
  • 3 of the top 12 reasons why projects fail are related to UX:
    • Badly defined requirements
    • Poor communication among customers, developers and users
    • Stakeholder politics
  • Factors that can measure return on investment:
    • Conversion rate
    • Users take the action you want them to take
    • Decrease in abandonment
    • Decrease calls to helpdesk
    • Reduce training required
    • Increase usage of an application or action
    • Save user time
    • Save development time
    • Reduce errors

Any intelligent fool can make things bigger and more complex. It takes a touch of genius and a lot of courage to move in the opposite direction.

E. F. Schumacher (mis-attributed to Einstein)

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