From a design perspective, it’s easy to get caught up in internal squabbles (“No, no, THIS is the content that has to be front and center”) or distracted by tools or methods (“I say we use lean UX on this project”). When this happens, we often forget that at the end of it all waits a person who wasn’t in on all these decisions, and just wants to get the information they need, buy the product, or be entertained for five minutes while waiting for the train.
Read all about The Five Worst UX Mistakes Websites Make at UX Mag.
- Paying too much attention to the Macro (eg. IA, layout, nav) and not enough to the Micro (buttons, interactions, UI elements).
- Putting too much time into designing the homepage – and not enough on the other pages.
- Relying too much on text, when audio, video and images can be much more persuasive.
- Designing for the wrong generation.
- Ignoring multi-screen behaviour (ie. taking a desktop-only approach)