Design is the beauty of using constraints as advantages.
It’s one of the most haunting phrases in all of the human condition: ‘If only we had known, then maybe we could have done something about it.’ But of course, we couldn’t have known. Health happens in between doctor visits and the doctor isn’t there to get all of this data.
But for the first time in history, we have these things that sit in our pockets – they’re supercomputers[…] And we can start to tackle the problem of ‘if only we had known.’
22% of Americans never finish their antibiotics course. That’s despite knowing the hundreds of millions of dollars that the US has spent convincing people that they’re creating superbugs, that they’re not getting better.
So here’s the question – is it people’s fault, or is it the fault of the design of our intervention?
If it was a patch you put on yourself and it fell off after the right amount of time, forgetting wouldn’t even be a thing. We have to be designing our interventions to work the way people do, and people are highly constrained.