If you do something cool, people will adopt it

The internet is super smart. If you do something that is cool, that’s actually worth people’s time, then they’ll adopt it. If you do something that’s not cool and sucks, you can spend as many marketing dollars as you want, [they] just won’t.

– Gabe Newell (Co-founder & Managing Director of Valve Corporation)

Source: Exclusive interview: Valve’s Gabe Newell on Steam Box, biometrics, and the future of gaming

via @_Funko

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