It’s so damn disappointing to be drawn in by a catchy teaser only to find you’ve wasted eye/ear/brain space on something with no substance.
The well-cut movie trailer for a terribad film; vaguebook status updates that pepper your feed; that guy who’s great at saying something shocking but can’t follow it up with a well-considered argument – it’s all about stealing your attention, but giving nothing back.
[B]ecause we live in the age of attention scarcity, many people think that getting attention is the hard part. But attention isn’t actually the rarest commodity in the 21st century.
Copyblogger shares why it’s important to be worth the attention you ask for: