Inattention blindness – or “not seeing wtf is going on”

‘Inattention blindness’ is the user’s inability to see wtf is going on right in front of them.

It’s not because users are stupid, it’s more we get distracted and lose the ability to sense change around us.

Take this test and see for yourself –

You may have seen it before – in which case, hold off on the responses so first-timers can count without bias. 😉

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s